Historically maternity clothing has not generally been considered a potentially profitable area for most major clothing manufacturers due to a belief that many women would not purchase clothes intended for only a few months of wearing.[17] Declining birth rates have also reduced sales.[4] However, with wide media interest in celebrity pregnancies beginning in the late 1990s, the maternity wear market grew 10% between 1998 and 2003.[6] It was also during this time that the term "pregnant chic" was developed in order for companies to market to pregnant women.[18] One clothing source said the demand for maternity clothes was growing because "Nowadays women are working during pregnancy, and travelling, and going to the gym, so their clothing needs are greater and more diverse."[19]

The original nursing bra is a timeless classic for pregnant women and breastfeeding moms. This go-to style, made from soft, breathable cotton, provides around-the-clock comfort. All bravado designs nursing bras have our proprietary, easy open and close, one-handed bravado 'b' nursing clips. In addition, the full drop away cup design allows for maximum skin-to-skin contact. A bra conversion kit is included so you can convert your nursing bra to a 'regular bra' once your nursing journey is complete. All bravado styles are tested and certified in accordance with oeko-tex standard 100 requirements, which ensures products are free from harmful substances.
There's no exact science as to when you should start wearing maternity clothes. As every woman's body changes differently, you may not know when you need maternity clothing until your regular wardrobe starts feeling snug. A maternity band is a great piece to take you from the early stages of pregnancy to the end. It offers support for your growing belly, while giving you the coverage you may need as you transition from your regular clothes. Keep in mind that all maternity clothing sold on BestBuy.ca is designed to fit throughout pregnancy and after, so it's never too early (or late) to start stocking up on cute maternity tops, chic maternity dresses, and belly-hugging maternity bottoms.
“This pillow has been wonderful! My gosh, it is so huge that at first I thought it was too big. However, it has been perfect, especially since it is hard to lie on my side all night naturally. I’ve had it for two months now and it has held up great. I even have two dogs who walk over it and I worry they’ll rip it, but they haven’t. I would definitely recommend it to any pregnant mamas out there.”
Dresses did not follow a wearer's body shape until the Middle Ages. When western European dresses began to have seams, affluent pregnant women opened the seams to allow for growth. During the Baroque period (roughly 1600s through the 1700s) the Adrienne, a waistless pregnancy gown with many folds, was popular. At that time women wore men’s waistcoats. Some styles had laced vents in the back that allowed the wearer to adjust the girth of the coat as needed.[1] From the 1790s through the early 1820s a style well-suited for pregnancy, the Empire waist, was popular. The Empire, a style which has a fitted bodice ending just below the bust and a loosely gathered skirt, was made popular by Napoleon's first wife Empress Joséphine. Bibs could be added to permit breastfeeding. The 1960s saw a revival of the Empire waistline which lasted for a few years as a general fashion, but remained popular for many years as pregnancy wear.[1]
Several of our mums-to-be swore by these affordable skinnies from Asos. They come in a range of washes – black, as well a few different blue hues – and in under-the-bump and over-the-bump options, as well as in a bigger-than-average size range (6-20). Tall or shorter ladies love the fact that they are also available in longer-leg and petite sizes.  
“If you’re pregnant, you need this! Especially if you’re a mover when you sleep! My first pregnancy, I had an S shape, but when you move from one side to the next, you have to readjust the pillow between your legs and big belly. With the U, it’s so much easier to get comfortable and fast asleep. I got this one for my second [pregnancy] as soon as I knew I was expecting. I recommend it to all my pregnant family members!”

The Dressy Dress:Not investing in a decent dress is definitely one of my pregnancy wardrobe regrets. With several nights out, my sister’s graduation and two weddings to attend I thought I could cleverly purchase a non-maternity dress in a floaty style, a size larger than my normal dress size. Obviously then I could wear it post-birth with a belt or even taken in if necessary. How WRONG I was. In reality I looked like a beached whale and it didn’t help that the dress was grey to boot. Even now I can’t look at it without grimacing slightly and I know that I really should just close the door on the whole chapter by giving it away.
PharMeDoc specializes in orthopedic bed pillows, as well as wellness and fitness products. Their pregnancy pillows are created with overall body comfort in mind and are specific to supporting spinal alignment. The 62-inch length and 30-inch width that is fully adjustable provides this full body, slightly c-shaped pillow versatility to use at any point in your pregnancy, or even for body pillow support afterward.
Isabella Oliver is another London-based label designing for women during and after pregnancy, and although on the pricier side of maternity clothes, these are worth it for our money. They fit below the bump and the waistband was the only under-the-bump one our tester tried that gave enough support without needing an additional bump band. The relaxed style makes for a refreshing alternative to all the skinny jeans out there. 
While women were integrated into the U.S. military in 1948, they were automatically discharged if they became pregnant. However, in the late 1970s it was decided that in order to keep women in an all-volunteer armed forces the military needed to change its policy regarding pregnancy. Following complaints that pregnant women dressed in civilian clothing undermined moral, between 1978 and 1980 the armed forces began to issue military maternity outfits. Writing about her experience working on the Armed Forces History Collections at the Smithsonian National Museum of American History, museum expert Bethanee Bemis wrote (in 2011):
Waist Trainers are perfect add-ons to your daily life and / or your workout session. Nature has designed the stomach to store fat along with surplus water within the body. Exercise can reduce fat store in the skin cells up to some extent, but the excess water does not go anywhere with training. It is where the waist trainers come in handy. You can fasten these corsets and belts around your waist and enable your body to sweat off surplus water from the stomach region. When the body gets rid of the surplus water, you lose the water weight thus contributing towards weight loss. The compression from the waist trainer will also heat up your core significantly, enhancing your body's own fat burning ability!
Cake designs and stocks one of the most comprehensive range of the maternity and nursing bras in the world. From seamless, contour, spacer, wire, non-wire, fuller figure, plunge, balcony, fuller coverage, sports & sleep bras, we’ve got your every need covered. It is extremely important to be wearing a nursing bra whilst breastfeeding to protect yourself from long term damage and to provide much needed comfort.
Another thing to consider is the specific material used to fill the pillow. This is important for several different reasons. Obviously, the filling will play a vital role in determining how much comfort the pillow will provide to the user. It can also have an impact on the pillow’s overall longevity. Finally, some fillings can actually worsen the user’s allergies. Memory foam filling is typically expensive, but it also offers more comfort than many of its rivals. This type of foam will actually mold to your body with repeated use.
Even when you’re not pregnant, you’ll agree that the firmness of your pillow is enormously important. Some people like sleeping on a pillow that is very soft. Others prefer a rock-solid pillow. Just remember that your preference can easily change once you’ve gotten pregnant. Experiment with regular pillows, until you find out what firmness level provides you with the most comfort. Also, it should be known that firmer pillows tend to offer more support. 

If you're looking for versatility, the Boppy pregnancy wedge is the way to go. It's compact, lightweight, and portable, but its firm design can be placed under the belly, lumbar, back, butt, or even between the legs for extra support in any position. The jersey cotton slipcover is both soft and stylish, and some reviewers even use it in the car or while sitting at their desk.
Find top support at Thyme Maternity! Choose from maternity bras for every style, size and shape! T-shirt bras offer more coverage, while convertible bras are a versatile choice to wear under all your maternity clothes. Breastfeeding? Opt for one of our best nursing bras, from seamless bralettes to padded bras. Shop women's bras specially-designed for pregnancy or nursing.
During the later weeks of a pregnancy, many women report pain in their lower backs, their hips, their knees, and at just about every other joint in the body. For these long-suffering expectant mothers, a body-sized maternity pillow can help align the legs, pelvis, back, and shoulders, and can prop up the belly to reduce strain on the spine and the muscles of the abdomen. Other expectant moms, however, simply need some extra support underneath that growing baby. For them, the Hiccapop Pregnancy Pillow Wedge is the perfect tool.
Pregnancy clothing specialists Mamalicious have jeans in lots of cuts, our pick of the collection are these slim fit, over-the-bump ones that nicely straddle the line between smart and casual. We found the bump band supportive, they stay where they should, and the fact that they come in waist measurements rather than standard dress sizes means it’s easier to find a pair that don’t gape at the back. 
Find top support at Thyme Maternity! Choose from maternity bras for every style, size and shape! T-shirt bras offer more coverage, while convertible bras are a versatile choice to wear under all your maternity clothes. Breastfeeding? Opt for one of our best nursing bras, from seamless bralettes to padded bras. Shop women's bras specially-designed for pregnancy or nursing.
Sound like a familiar scene: You’re exhausted and can’t wait to crawl into bed, but when you do, your ever-growing bump is right there, creating a wedge between you and a good night’s sleep. While you might have dismissed a pregnancy pillow as an unnecessary purchase (after all, you have plenty of pillows already), a great pregnancy pillow is actually engineered to ease the discomfort of pregnancy and cradle you off to dreamland. Most support your belly, of course, but others target hip or back pain, because let’s face it: carrying a baby for nine months takes its toll on more than just your midsection.
Full body pillows are typically 4 to 5 feet in length and can either be used with or without your regular pillow- depending on whether it’s a model that provides flexibility for you to use under your head. These are typically straight in nature or provide some slight curve for better comfort. They usually have a pillowcase that either slips or sips over the pillow itself and is made of polyester with foam bead fill for body contouring.

Cake’s Cotton Candy Seamless Nursing Bra —a winner according to both Nguyen and new moms we polled when it comes to best nursing bras—has a high thread count for extreme softness and a scoop neckline, making it comfy for day and night. It’s available in four colors, and its XL size can accommodate up to a 42E. (Good news for those looking for plus size nursing bras!)


Pregnant women tend to have a higher than usual resting body temperature, which is handy in the winter months, however, can mean it’s easy to overheat while sleeping – especially when surrounded by pillows to support our growing bumps. The Purflo pillow is designed with Coolmax technology (a lightweight hypoallergenic material) to prevent you from getting too hot. It’s a simply shaped pillow but we found it to be comfortable and supportive to the bump, back and knees (this style doesn’t offer back support) and notably cooler than some of the other pillows tested. A great buy if you’re struggling in this respect.
My one gripe with this pregnancy pillow is that while the cover easily comes off, it can be somewhat of a chore to put back on. With practice you will find the best way to replace the cover (a scrunching the cover technique worked best for me). It’s a shame Leachco didn’t incorporate a zipper into this pillow. Even with this small downside it is still easily the best U-shaped pregnancy pillow on the market.
Web Linens manufacturers several great maternity pillows. However, many women will agree that the U-shape pillow is the best. This is the case, because the U-Shape offers additional benefits and comfort to the user. It can be used to combat nasal congestion and even heartburn. On top of that, the pillow itself is built to last. The product is covered by a money back guarantee, so you can rest assured knowing you’ll get your money’s worth!
When it comes to the best maternity bras and the best nursing bras, there are endless options. You’ve got everyday nursing bras, sleep nursing bras, nursing bras with molded cups, pumping bras and extra-supportive nursing bras specifically made for women with larger busts. Yes, the cup runneth over with choices, but how do you know which one is right for you? Read on for the best nursing bras and the best maternity bras, plus shopping tips from The Bump’s go-to nursing and style experts, so you can find the perfect fit.
Created to address the needs of mothers needing very specific belly support, the Boppy Pregnancy Wedge Pillow is a 4-inch tall, tapered foam wedge that takes on the weight of a heavily pregnant belly to alleviate the stress and strain placed upon the back and hips through the night. Not only does this allow your soft tissues to relax properly, it also supports proper spinal alignment and all-body blood flow. It also can be used on your the back to lay against, or even in various positions while sitting to allow supportive contouring comfort that fills in the natural curves and arches of the back that are often magnified through pregnancy.
“After reading the other reviews, I really didn’t understand how any negativity could come from this pillow. No bed bugs, no it wasn’t flat (by far the fluffiest yet firm pillow ever!), and it has been nothing but a blessing! I’m 28 weeks pregnant and my hips, ribs, and back are constantly in pain … but after a few nights’ sleep with my new pillow, I get a full nine to ten hours of sleep (not counting the times to go potty), and I could also sit on my couch pain-free with it, too! My husband wants me to get him one, too, after taking a nap with it. I didn’t even sleep this well when I wasn’t pregnant! I’m also five-eight, and the height is a perfect fit for my body! Very, very happy customer and more than satisfied!”
When you shop our great selection of maternity clothing online, you'll find easy, lightweight styles made of high-quality fabrics and designed with you in mind. We offer a wide selection of sizes so you can easily find the right size for you and keep up as you change throughout pregnancy. Super soft jersey and cotton have just the right amount of stretch for you to comfortably wear the latest fashion-forward styles. Choose from jeans and dresses with elasticized waists and breezy tunics with flowing silhouettes. Our fitted tops are stretchy without stretching out, so they fit comfortably over your curves while maintaining their shape. It's important to be comfortable when you're expecting, which is why we design these styles with incredible attention to detail and fit. Whether you're going to work, hanging out at home, going out, or running errands, there are styles that will keep you feeling your best from A.M. to P.M.
Total body pillows are hybridized to provide a full-length support, head support, and occasionally, even whole body wrap-around support. These types of pillows often can be of comfort through the late stages of pregnancy, and even can be used afterward due to the variety of ways it can be shaped. They usually have a pillowcase of some sort and are filled with a polyfill for easy washability. They also can be somewhat heavy and bulky, which usually takes up a lot of room, but often than that it outweighs the comfort they provide.
Believe it or not, there are many different types of pregnancy pillows. The most common will wrap around the entire body, but there a few others as well. Wedge pillows are another great option. These pillows are far more compact, so they will not consume so much room on your bed. Unfortunately, the triangular or round wedge pillow will not be able to support your entire body. Therefore, you’ll still need a pillow for your head. The steepness of the wedge pillow can differ from one manufacturer to the next. Therefore, these pillows are commonly hit or miss.
No matter what your natural sleep position tendencies are, as your baby begins to grow you will most likely find yourself having to adjust your comfort to accommodate your changing body. Most women find that a side sleeping position becomes the easiest, and most comfortable, position to rest within- and most pregnancy pillows are constructed to help you rest in such a manner.
Another thing to consider is the specific material used to fill the pillow. This is important for several different reasons. Obviously, the filling will play a vital role in determining how much comfort the pillow will provide to the user. It can also have an impact on the pillow’s overall longevity. Finally, some fillings can actually worsen the user’s allergies. Memory foam filling is typically expensive, but it also offers more comfort than many of its rivals. This type of foam will actually mold to your body with repeated use.
Real mom review: “I bought this bra because I had a number of cute maternity dresses that needed a strapless bra, and at 25 weeks I cannot bear to wear underwire anymore, but there is no way I can go braless. This bra is so comfortable, offers great coverage, and has decent enough lift where I don't feel like I look sloppy. I bought two, and I may buy more after the baby as well because I just love it that much.” —Sarah via Motherhood Maternity
Pregnancy is an unforgettable experience for all women. Enjoy carrying your growing baby and let Gap’s selection of maternity bras & panties from GapMaternity support your changing body. Luxurious materials such as cotton and modal envelop you in softness that will keep you comfortable all day. Fabrics like spandex allow for stretchable wear, giving you a great fit. Choose from neutral tones like nude and white or add a pop of colour with our bold hues that include blue and purple. Additions such as a wide band under the bust, adjustable straps, and double linings ensure you get ample coverage and support. Intricate details like v-necklines and side shirring give each bra a beautiful, visual finish. Our panties sit below the waist for a non-constrictive feel.
Memory foam pregnancy pillows take the shape of your body as it presses against it. Once your weight is lifted of the pillow, the memory foam regains its original shape. Pregnancy pillows containing memory foam filling are generally quite firm. Since memory foam can cause heat to build up, some manufacturers shred it prior to using it in pregnancy pillow filling. The shredded memory foam still allows air to circulate inside it, helping reducing that hot feeling.
Made by one of the most popular companies in the pregnancy pillow industry, Leachco set a standard years ago with their innovative comfort designs. Originally developed by a registered nurse and mother, this pillow can support hips, back, neck, and tummy all at same time. It is also slightly shapeable to allow you to take advantage of it in various ways by folding, twisting, or reversing it to fit specific support needs.

Each piece in our maternity wear collection is crafted with quality fabrics and durable construction to make the best maternity clothes in Canada. We design clothes specifically with your growing belly in mind for a comfortable, flattering fit. Browse fashion in soft fabrics with plenty of give like textured knit, slub jersey, French terry, and stretch modal. Find garments in more structured materials such as Tencel, linen, poplin, chambray, and premium denim with special construction features that make room for baby while still looking great on you. Explore tops with empire waists, well-placed darts, and extended hemlines to fit and flatter your stomach alongside crossover and snap shirts great for nursing. Skirts, shorts, jeans, and other bottoms have either an elasticized waist or a full, demi, or inset panel so they look as great as they are comfortable to wear.


Dresses did not follow a wearer's body shape until the Middle Ages. When western European dresses began to have seams, affluent pregnant women opened the seams to allow for growth. During the Baroque period (roughly 1600s through the 1700s) the Adrienne, a waistless pregnancy gown with many folds, was popular. At that time women wore men’s waistcoats. Some styles had laced vents in the back that allowed the wearer to adjust the girth of the coat as needed.[1] From the 1790s through the early 1820s a style well-suited for pregnancy, the Empire waist, was popular. The Empire, a style which has a fitted bodice ending just below the bust and a loosely gathered skirt, was made popular by Napoleon's first wife Empress Joséphine. Bibs could be added to permit breastfeeding. The 1960s saw a revival of the Empire waistline which lasted for a few years as a general fashion, but remained popular for many years as pregnancy wear.[1]
Bemis wrote in 2011 that of the more than 6,000 military uniforms in their collection only three were maternity uniforms, an Air Force officer’s uniform and two Navy Petty Officer Second Class uniforms. The Air Force dress uniform features a blue smock top paired with a white blouse and blue skirt, and the Navy uniforms include a blue coat and slacks with a white blouse for dress and a working uniform with dungaree pants and a chambray shirt. All three uniforms are from the 1980s.[14]
So, which trousers will work for you? Maternity jeans come in a range of styles. There are under-the-bump and over-the-bump options, or those with stretchy panels designed to expand with your impending arrival. The under-the-bump pairs should fit comfortably below your belly with a soft elasticated waistband. The over-the-bump styles come with an integrated stretchy band that, as the name suggests, fits over your tummy and helps keep you feeling together. 

In 2015 it was reported that maternity clothes is a $2.4 billion market in the U.S. According to a Forbes analysis, in 2014 a pregnant women spent around $480 on maternity wear.[20] This represents approximately one-sixth of all clothing sales each year.[4] The largest chains, belonging to Destination Maternity, control almost one-fifth of the American market.[4] Other brands are sold through discount stores, department stores, and boutiques.[4]


We were impressed with London-based Seraphine’s comfy jeans. This slim-fit pair are a good compromise if you’re not a skinny jeans fan. We found that unlike many, these stayed up without unladylike tugging and have a button and fly beneath the concealed over-the-bump band, so if your top creeps up they look pleasingly like an ordinary pair of jeans. We just wished they came in more than one leg length. 

Pregnancy will make you HOT. You may love the look of that flannel pillow cover (often interchangeable with a cooler cover), but if you need the pillow through any type of warm season it may not be what you want later on. You also may not like the feel of a full body design due to possible heat retention. Take into account the entirety of your use of the pillow before making a final decision. 

Long, large maternity pillows allow a woman to take some of the pressure off her body by supporting that growing belly, providing relief to both her back as well as her core and her abdomen. These pillows also allow for better alignment of the knees and hips, which reduces pressure on the spine and upper body. In other words, they help her feel almost normal and let the expectant mom get comfortable enough to actually sleep for a few hours now and then.

Discover the nursing bras you need at Thyme Maternity! Select a breastfeeding bra from our collection of nursing and maternity lingerie. Choose from full coverage to demi cups or nursing sports bras. If you're looking for a sleep bra, opt for our nursing bralette which offers all-day and all-night seamless support. Expertly-designed to let you nurse baby, you're guaranteed to find the best nursing bras for you!


If you have been looking for something different, or have yet to find a full length or total pillow that works for you, this may be a good choice to consider as it applies the many details that are popular for full body support without much of the added bulk. Although made for both back and belly support, it works best for those who focus on one or the other due to the shape of its supportive center.
Hip pain, heartburn, having to wake up every few hours to pee—getting a full eight hours of shuteye is challenging when you're pregnant, especially in the third trimester. "During pregnancy, most women will experience some insomnia," says Fahimeh Sasan, DO, an assistant professor of obstetrics, gynecology, and reproductive science at the Icahn School of Medicine at Mount Sinai in New York City. "Sometimes it's difficult finding a comfortable position, and sometimes it's for no reason at all."
While you’re looking, here are a few factors to keep in mind. Look for a pillow that is washable (ie, has a removable cover), and if size is an issue for you, keep in mind that many pregnancy pillows are quite bulky (like, their-own-solar-system bulky). Another important factor is filling. Pregnancy pillows can be filled with anything from styrofoam or memory foam, to polyester, feathers, and organic materials. Make sure you choose a material you’re comfortable with. For instance, styrofoam is comfy but will make a slithery noise when you shift positions, whereas some materials, like polyester, may not be as breathable, causing you to sweat more. Now that you’ve got a few items prioritized, have a look at this list and get ready to have the best preg-night’s sleep ever!
Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy, but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ’em) products and single out the most convincing. While we’ve written about the best baby-shower gifts, a certain Google doc filled with baby essentials, and even the best pillows for side sleepers, here we’re looking into the best of both worlds: pregnancy and maternity pillows that you can find on Amazon. (Note that reviews have been edited for length and clarity.)
"In the year since the beginning of the Military History Collections Inventory project, other members of the team and I have seen just about every type of military uniform we could conceive of. We have learned to identify branch, rank, even time period of different uniform pieces with relative ease, which is why we were surprised to come across a uniform unlike any we had seen before. It was a blue smock top paired with a white blouse and blue skirt, and it turned out to be a United States Air Force officer’s maternity dress uniform."[14]
Flawless looks start with flawless lingerie! Find the best maternity lingerie only at Thyme Maternity. Go for maternity bras designed for all shapes and sizes, including t-shirt bras and more. After baby's birth, enjoy nursing bras expertly-made for breastfeeding, while offering comfort and support. Fill your lingerie drawer with maternity panties in super soft fabrics and fits. Nursing and maternity pyjamas make nighttime the best time. Discover women's lingerie made for pregnancy and beyond!
One side of the pillow features a soft memory foam that conforms to the belly for maximum comfort while the other side is made up of a firmer padding that provides even more support such as may be needed later on in the pregnancy. Both sides of the wedge pillow feature an outer layer of perforated foam that allows for airflow and helps to regulate body temperature.
Pregnancy fashions took a dramatic turn in the 1990s with the introduction of tight-fitted maternity wear intended to emphasize rather than hide a pregnant woman's baby bump. Not coincidentally, this shift occurred during a time of major changes for women in America. In 1993, the Family and Medical Leave Act was passed by President Bill Clinton. This act protected women's jobs during pregnancy, giving women more freedom to show off their pregnancies.[15] [16]
Bravado Designs Body Silk Seamless Yoga Maternity/Nursing Bra is wire-free and has wide straps and a generous under-bust band. (The plus size nursing bras can accommodate up to a 44DDD cup size.) Whether you’re easing back into exercise with gentle yoga or jumping right into your pre-pregnancy running routine, this nursing bra provides support that feels just right. 

A. You won’t be able to accurately predict your bra size until two or three weeks after delivery. Your best bet is to buy one or two bras before the baby comes, so you’ll have something to wear in the hospital. Then either measure yourself or get professionally fitted two to three weeks postpartum, and order a few more nursing bras according to your new measurements.
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