Historically maternity clothing has not generally been considered a potentially profitable area for most major clothing manufacturers due to a belief that many women would not purchase clothes intended for only a few months of wearing.[17] Declining birth rates have also reduced sales.[4] However, with wide media interest in celebrity pregnancies beginning in the late 1990s, the maternity wear market grew 10% between 1998 and 2003.[6] It was also during this time that the term "pregnant chic" was developed in order for companies to market to pregnant women.[18] One clothing source said the demand for maternity clothes was growing because "Nowadays women are working during pregnancy, and travelling, and going to the gym, so their clothing needs are greater and more diverse."[19]

Cake Lingerie recommends maternity bras for during your pregnancy and nursing bras for postpartum. Cake suggests a seamless maternity and nursing bra during the 1st trimester & immediately post birth. The soft-cup range or contour range, with or without flexible wire will ideally suit during the 2nd and 3rd trimesters. Our nursing bras are ideal post birth. Every bra type has a specific purpose.


There’s nothing like a brand new dress to make you feel fantastic and here at Seraphine, all of our styles are designed to fit and flatter your figure through every stage of pregnancy. Seraphine is the fashion destination of choice for expectant mamas all around the globe, loved by A-list celebs and royals alike. Inspired by the latest trends and cleverly adapted to make the most of your changing body, browse our collection to find dresses or maxi dresses for any occasion.
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PharMeDoc specializes in orthopedic bed pillows, as well as wellness and fitness products. Their pregnancy pillows are created with overall body comfort in mind and are specific to supporting spinal alignment. The 62-inch length and 30-inch width that is fully adjustable provides this full body, slightly c-shaped pillow versatility to use at any point in your pregnancy, or even for body pillow support afterward.
Prepare to be a blissed out by Boppy’s Total Body Pillow. Its C-shape cradles you from head to toe, even taking the place of your regular pillow. One end is for your head and neck; the other tucks between your legs to realign your hips as you sleep. This pregnancy body pillow by Boppy is among the best because it’s soft enough to fold into any position and comes in very handy during waking hours too; tuck one end behind you on the couch and use the other end us a lap desk, for instance. Both the Pima cotton slipcover and the inside pillow are machine washable.
This unique design is symmetrical to allow for folding to create a lounging surface as well, but the wider, low loft also provides you with options to create a ‘nest’ like sleep experience for belly and back support- as well as a long, more body length pillow surface for head, neck, and leg support. The long zippered, washable, 100% cotton jersey cover is also soft and soothing which helps create a cooler night’s sleep.
We love this well-priced pillow that’s designed to support you when you sleep on your side. It’s a similar shape to the JoJo Mama Bébé maternity pillow in that it snakes around to give both back, bump and knee support. It’s a great depth and density, which works well to keep you upright, though it doesn’t offer any lower leg support and taller testers found they still needed another pillow between their knees. The entire pillow and case are machine washable, which is very practical if you choose to use it as a feeding support too.
Most pregnant women will sleep alongside their significant other. While it might seem like it, you should remember that you’re not the only one dealing with the stresses of the pregnancy. Your comfort should receive more emphasis, but you’ll also want to be courteous. Therefore, you should consider your partner. Make sure you choose a pillow that will not consume the entire width of the bed. In other words, do not make your partner sleep on the couch, unless he deserves it.
Side sleepers may find that they are well accommodated until later in their pregnancy when the weight of the baby begins to pull downwards and create a strain on their back. They also may find that they are unable to place their legs in the same position without feeling discomfort. Using a pillow that allows for total belly support, back support to lean upon if needed, and even in between leg support is often preferred when this begins to occur.
In 2015 it was reported that maternity clothes is a $2.4 billion market in the U.S. According to a Forbes analysis, in 2014 a pregnant women spent around $480 on maternity wear.[20] This represents approximately one-sixth of all clothing sales each year.[4] The largest chains, belonging to Destination Maternity, control almost one-fifth of the American market.[4] Other brands are sold through discount stores, department stores, and boutiques.[4] <
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